WOW DESIGNS BRANDING
WOW Designs is a new and exciting brand created to launch Maria’s beautiful creations to the market, selling beautifully handcrafted wreaths and table centres.
After a great initial brand exploration session with Maria, we quickly began defining her brand strategy and target audiences, as well as her marketing channels and short and long term goals. I then set about creating an identity, designing concepts that reflected her brand personality and values. I produced the WOW designs primary logo, a submark/secondary logo, packaging designs and a brand board detailing brand elements to help Maria keep her brand identity consistent in the future.