WOW Designs is a new and exciting brand created to launch Maria’s beautiful creations to the market, selling beautifully handcrafted wreaths and table centres.

After a great initial brand exploration session with Maria, we quickly began defining her brand strategy and target audiences, as well as her marketing channels and short and long term goals. I then set about creating an identity, designing concepts that reflected her brand personality and values. I produced the WOW designs primary logo, a submark/secondary logo, packaging designs and a brand board detailing brand elements to help Maria keep her brand identity consistent in the future.

I wish Maria every success in her new venture. You can follow WOW Designs on Instagram to see all of Maria’s wonderful new creations, and they can currently be purchased via her Etsy shop.