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Smart Guys Brand and Website

Smart Guys website design on ipad, Pinner, London

Smart Guys Dry Cleaners are an award-winning, professional, family run business. They have over 40 years experience in dry cleaning and laundry services, spanning four generations. Operating from their premises in Pinner, they treat each garment by hand using their wealth of knowledge in stain treatments, fabrics and designer brands.


Owner of Smart Guys, Guy Deakin, originally got in touch looking for a new website that better reflected their services, approach and commitment to providing the highest quality service. As our discussions developed they decided it was also the right time to evolve their brand identity. They were looking to modernise their existing logo, creating a new identity that still felt like them and was in keeping with the prior logo graphic, but better reflected who and where they are today.


For the website, after we discussed objectives and goals with the Smart Guys team, we set about researching audience needs and wants and defined core journeys. We designed a user experience and UI that positioned the brand in the right way, effectively communicate with audiences and allow users to gather the required information and perform desired actions.

The new website aims to really reflect their brand, tell their brand story, communicate what makes them different and their approach, and provides a useful price guide. And of course their new site is also fully responsive on all devices. Visit the Smart Guys website.
Smart Guys Dry Cleaner Logo Design white overlaid on photo of suit
Smart Guys Dry Cleaner logo design mocked up on shop front

I am very much a tech-phobe but Debbie took so much time visiting our premises and researching our industry, that when it came to development of our website even the preliminary site looked like she had been in our trade for years. She carefully took me through the process and made amendments as required. I was so impressed that we also went for a rebrand and I am glad we did because the results have been impressive with a crisp new modern feel. Cannot recommend Debbie enough for her professional approach and friendly explanations. Thanks Debbie from all of us at Smart Guys.

Smart Guys website design (Pinner, London) on imac on desk
Smart Guys dry cleaners responsive website design on phone
Smart Guys dry cleaners visual brand identity design, brand board on laptop
Smart guys brand design, branded shoulder cover design
Smart Guys new brand identity logo design, white logo on black