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Peek-a-boo cakes brand refresh

Peek-a-boo cakes brand guidelines

Peek-a-boo cakes is a Sussex based business owned by Jo Stevens. Baking delicious and beautifully designed cakes, Jo offers bespoke cakes for individuals and businesses. Jo was looking to celebrate her 10-year business anniversary with special branding, and use this as an opportunity to achieve a bit more consistency across her branded materials.


Getting to know Jo to understand her business was a pleasure. It enabled me to really inject Jo’s personality into the special anniversary edition of her logo and create additional brand elements. The new brand guidelines gave Jo the confidence to apply her branding across all materials and/or posts she was producing.


Peek-a-boo has had recognition across industry press and continues to roll out her new brand guidelines. See the Peek-a-boo cakes Facebook page for Jo’s latest creations.

Peek-a-boo cakes logo design
Peek-a-boo cakes logo design

Debbie as always, was fantastic to work with and I love her creativity! Working with Debbie to define my brand guidelines and logo has given me the confidence to move forward, and make my brand stronger and more identifiable. Heading into an exciting future, I am now more confident in my style, reaching my target audiences and applying my brand across social media posts. Thanks again Debbie!