Letchworth Rugby Club appointed Clockwork Creative to elevate the club’s image and revitalise the brand experience, website and marketing channels. Our strategic approach, meticulously crafted after auditing the club’s brand and online presence, aimed to not only make an immediate impact but to sow the seeds of lasting influence and growth.
We started with a deep dive into the club’s narrative during the discovery phase, extracting the essence that sets it apart. Merging this understanding with our in-depth knowledge, we forged a brand and marketing strategy designed to resonate with and attract supporters, and foster meaningful partnerships, laying the groundwork for a resurgent club reputation.
The approved strategy then provided the blueprint for the next steps. It encompassed brand design guidance, a website refresh, social media optimisation, and the creation of branded graphics and a suite of templates, as well as event promotional materials.
The club’s website technology solution is provided by the RFU and is integrated with a Game Management System (GMS), therefore we had to work within a relatively restrictive website layout. However, making the most of the elements and content that were within our control, we transformed the website to reflect the professionalism and vibrancy of Letchworth Rugby Club. The website has also become a hub of information, sharing the history and other key information, team profiles, news and what’s happening in and around the club.
To ensure a seamless and consistent brand representation, we crafted brand guidelines and a comprehensive suite of branded templates. Social media is an important tool for community-building and increased visibility, and our optimisation of the club’s social media channels extended the brand’s presence.
Beyond the initial strategy and implementation, Clockwork Creative is continuing to work with the club by helping with social media management, promotional designs and content, website updates and monitoring performance, ensuring the strategy remains adaptive and impactful.