CLIENT PROJECT

Letchworth Rugby Club Brand and Marketing

Letchworth Rugby Club Brand and Marketing strategy - brand guidelines on table

Letchworth Rugby Club appointed Clockwork Creative to elevate the club’s image and revitalise the brand experience, website and marketing channels. Our strategic approach, meticulously crafted after auditing the club’s brand and online presence, aimed to not only make an immediate impact but to sow the seeds of lasting influence and growth.

 

We started with a deep dive into the club’s narrative during the discovery phase, extracting the essence that sets it apart. Merging this understanding with our in-depth knowledge, we forged a brand and marketing strategy designed to resonate with and attract supporters, and foster meaningful partnerships, laying the groundwork for a resurgent club reputation.

 

The approved strategy then provided the blueprint for the next steps. It encompassed brand design guidance, a website refresh, social media optimisation, and the creation of branded graphics and a suite of templates, as well as event promotional materials.

 

The club’s website technology solution is provided by the RFU and is integrated with a Game Management System (GMS), therefore we had to work within a relatively restrictive website layout. However, making the most of the elements and content that were within our control, we transformed the website to reflect the professionalism and vibrancy of Letchworth Rugby Club. The website has also become a hub of information, sharing the history and other key information, team profiles, news and what’s happening in and around the club.

 

To ensure a seamless and consistent brand representation, we crafted brand guidelines and a comprehensive suite of branded templates. Social media is an important tool for community-building and increased visibility, and our optimisation of the club’s social media channels extended the brand’s presence.

 

Beyond the initial strategy and implementation, Clockwork Creative is continuing to work with the club by helping with social media management, promotional designs and content, website updates and monitoring performance, ensuring the strategy remains adaptive and impactful.

 
DELIVERABLES
Letchworth Rugby Club club website and social media graphics shown on devices
Letchworth Rugby Club social media templates and designs on imac and macbook

I am very much a tech-phobe but Debbie took so much time visiting our premises and researching our industry, that when it came to development of our website even the preliminary site looked like she had been in our trade for years. She carefully took me through the process and made amendments as required. I was so impressed that we also went for a rebrand and I am glad we did because the results have been impressive with a crisp new modern feel. Cannot recommend Debbie enough for her professional approach and friendly explanations. Thanks Debbie from all of us at Smart Guys.

Letchworth Rugby Club fireworks poster design
Letchworth Rugby Club fireworks promotional poster design