Clare Pinkney BRAND and WEBSITE
Clare is an award-winning, highly qualified, professional makeup artist based in Surrey. She has over 25 years of experience, a wealth of celebrity clientele and offers a range of makeup services servicing TV, film, fashion, corporate and bridal, as well as makeup and hair tuition. Clare was looking to re-brand with new identity that reflected her wealth of knowledge and expertise, and her quality of service.
After a great meeting with Clare, I was keen to create a brand identity that very much resonated with her brand personality, was meaningful to her and represented the quality of her service and connected with her target audiences.
I then created brand guidelines, stationery and designed and built her new website; including information architecture, user journeys, converting users to enquiries and SEO optimisation. Visit the Clare’s new website.