Creating a brand strategy (free downloadable framework)
Your brand strategy informs or impacts almost every aspect of your business, from your visual identity, your website content and experience, marketing campaigns, customer service, packaging, premises and even staff training and internal processes. Without a brand strategy you usually find a brand identity falls flat and/or it gets changed regularly, your marketing, comms and […]
Why your brand strategy should come first
It’s rare for brand strategy to be viewed as a top priority for small businesses, in fact many startups and small businesses don’t even have one! But having a brand strategy is really important for a company of any size. When you’re building a business it’s pretty normal for people to recognise that the product […]
