React Fit

React Fit is the business of dedicated and inspiring personal trainer Craig Smith, providing fitness training and nutritional coaching, he was looking to enter the fitness apparel market. Having commissioned a low cost logo design from an online design service, Craig wasn’t 100% happy with the final design and was also in need of further colour variations and file formats. He was really looking to take his business up a level and build a recognisable fitness and clothing brand.

Working with Craig to understand his objectives and business goals, I refined his logo, defined the brand identity and created a suite of social media templates to better reflect his business and achieve that brand consistency.

React Fit has since launched numerous items of fitness clothing and most recently added workout journals to their product range. Check out React Fit on Instagram.

Deliverables Logo design refinement
Colour palette
Brand imagery
Brand guidelines
Social media templates (Canva)

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