branding

Whether you’re just starting out and you recognise the value of building a brand, or you’re looking to take your existing brand to the next level and stand out from your competitors, I can help.

I’m passionate about branding being far more than just a logo and identity, and a likeminded understanding is crucial in making sure we’ll work well together. Branding is about creating an expectation and delivering it consistently every time anyone interacts with your brand. My services are based on building a brand that resonates with your audience and demonstrates its values and personality in every interaction to create that consistent experience.

My branding process

Let's explore

After agreeing the project scope and deliverables to help you achieve your goals, the next phase is about getting to know you better. Through the use of a brand questionnaire I look to really understand your business value proposition, your ideals, audiences and preferences. This is where the brand strategy begins.

Set your strategy

Using your answers we’ll define your target audience, mission and begin to craft your brand voice. I then create a range of moodboards that reflect the strategy created up to this point. Your selected moodboard will help to further refine your brand positioning, personality and set the visual direction your brand will take.

Get creative

Using your answers we’ll define your target audience, mission and begin to craft your brand voice. I then create a range of moodboards that reflect the strategy created up to this point. Your selected moodboard will help to further refine your brand positioning, personality and set the visual direction your brand will take.

Time to launch

After signing off the final designs, you’ll get all the files in various formats and a brand guide to make you feel confident in applying your brand. You can then refer back to your brand guide when creating something new to make sure you use your brand consistently across every channel.

What is included?

My brand services are tailored to my client needs, crafted to suit you to ensure you get exactly what you need to achieve your business goals. To give you a rough idea of what could be included, I have listed some example deliverables below.

A detailed brand questionnaire
Definition of your brand strategy
Brand mission and personality

Primary logo and sub-mark or icon design
Brand moodboard
Brand guidelines
Custom brand colours and typography

Business card and letterhead design
Brand imagery, graphics and/or iconography
Electronic document templates (Word and PowerPoint templates)
Suite of social media templates (Canva or Photoshop files)
+ any additional collateral you might need

Check out some of the brands I’ve already transformed.

Let's have a chat

If you’re looking to launch a new brand or fresh your existing identity, let’s arrange a call or coffee to discuss your brand requirements.

Get in touch